Most consumers never see the intense labor and passion that is put into the products and services they receive from a business. In the creation of every product, there are untold stories of experts who are devoting themselves to the smallest details.
Masayoshi Harada is an incredibly skilled craftsman, and we created a film about his unique role at Mitsubishi Heavy Industries. Masayoshi peens rotors by hand - this process is not only very delicate, but is necessary for the safety and proper operations of this heavy machinery. Masayoshi told us his story in Japanese, the only language he speaks.
This film is a Houston Addy Award Winner and appeared on Forbes Business Insider. It has been extremely successful for Mitsubishi through social media and web.
Client: Mitsubishi Heavy Industries Production Company: Petro Director: Emmanuel Osei-Kuffour Producer: Christopher Shepherd Director of Photography:Justin Sweidel Editor: Cameron Butterfield Sound Mix/Master: Christopher Bourque Color/Finishing: Justin Sweidel Music: Evolv - And Make a Tradition out of It